Finished reading: Suffer a Witch A Memoir by Joy McCullough 📚
Platforms
In plain language, this suggests that the way search is reoriented around AI revalued long tail search strings, so there are big incentives to link deeply and widely across the corpus, especially if you have access to an authoritative platform.
Where we’ve been: “Today’s young American women were born into a world of unfinished feminism. We have freedoms our great-grandmothers couldn’t have imagined, but also fewer rights than we did just a handful of years ago.” Plus, some examination of how ad tech and algorithmic sorting set the table.
“Students who spoke to ESPN said that betting is an accepted part of day-to-day life and that they learned about their school’s gambling culture immediately after arriving on campus. A 2023 NCAA survey of 18- to 22-year-olds found that 51% of the women and two-thirds of the men have bet on sports.”
Guerrilla marketing: When someone built a fake deodorant company with a lightweight marketing plan to capture long-tail search results, she found her way into AI recommendation results, showing how brands can gain visibility in emerging discovery systems.
Reading about yesterday’s Meta settlement, the global movement to get kids off tech, “chopped uncs,” and thinking about the dance between students and our local school system’s IT department during the COVID-19 shutdown, when my then-elementary schooler was unwittingly participating in a digital cold war:
In our community, the kids were in remote learning for a full year and a half, and the IT department chased them around their approved digital tools like a game of whack a mole, shutting down access to chat and collaboration. In the meantime, almost no socialization happened between students that wasn’t directly observed by teachers. By 2021, the kids were engaged in secret, digital note-passing, chatting within Google docs and PPT slide decks and Pinterest DMs to avoid teacher surveillance on their approved tools. Where there is a will to socialize, there is a way.
Business Insider provides an update on how teen social media bans are going in Australia, and it’s not great! After a few months, kids steadily got back online, nearing or matching pre-ban levels.
“We all know that you can get lied to online at any point. If you don’t get that this is an obvious lie, then you’re washed and you’re unc and you’re chopped.”
Reading over the $18b Meta settlement over social media harms to children, and while it’s not perfect, it’s something. I’m a fan of default time limits, night and school-time blocks, and other limits baked into the software. It’s not fair to ask every parent to become an IT governance expert.
Finished reading: Famesick by Lena Dunham 📚
Micro.bloggers: I’m interested in turning the link log into a micro.blog plug-in, but I don’t have the skill or the will to make it happen. Where should I begin?
When accidental engagement counts the same as intentional engagement.
Deep dive: What are platforms, and why do they have so much power?
Question for parents: How are you teaching your teens to stay safe and think about safety and security while they surf, shop, chat and learn on their digital apps and devices? Are you sharing books, articles and videos with one another? If so, which ones? I’m asking for a friend; the friend is me.
Question for micro.bloggers: Can you separate keywords by comma in this category filter field, or is it one word per filter? 
Some thoughts on linklogs and link libraries
Tuesday, August 18, 2026
A linklog is a dated list of outbound links, maybe a tag, and a note about why it’s worthwhile. But that little note does two things at once, and together they make for a better web.
First, it’s a way of organizing the web. The web doesn’t sort itself, so finding good information depends on someone curating and tracking interesting content, preferably on the open, free internet. It acts as a customizable bookmark library: newest at the top, tags to group items, and a line explaining why the link was worthwhile. This is similar to what del.icio.us did, where people grouped and tagged links, creating a rough filing system.
Second, it’s a social act. An outbound link points to someone else’s work, so a linklog is essentially a renewable engine for sending traffic to other people and places. It stays renewable because the content is easy to sort and remix: a URL’s relevance no longer depends on where an algorithm or activity feed happens to place it, so older links can keep resurfacing instead of scrolling out of reach. That’s the precise opposite of what big platforms design for audiences; platforms such as Twitter, Instagram and Facebook quietly bury posts with outbound links to keep your attention (and dollars) on their site and with their advertising customers, losing relevance after one interaction. A linklog explores the opposing dynamic: it willingly hands your audience and attention away while crediting your forebears, comrades, mentors and co-conspirators. It turns the rough digital filing system into a “folksonomy,” if you will.
Compare these dynamics to an algorithmic feed on a platform. An algo also sorts the flood of content, but computer magic does the sorting, and someone else monetizes your attention and relationships and hoards your data. “Engagement” for these companies is primarily a measure of how long you stay on their platform with their content. The goal is to keep you scrolling and the ad revenue rolling. But over here on the indie internet, our goal is to build human communities online and connect people to quality information, tools, ideas and processes.
Back in the day, we had blogrolls, and blogrolls came with a lot of politics around representation and belonging, and some of those choices had real-world impacts. Who you listed in your sidebar was a public statement about your community and your allegiances; however, though smaller blogs linked to bigger ones, the big blogs rarely returned the attention. That contentious dynamic faded as social platforms became the main sites for online interaction, and the follow list, or the Twitter list, took over the blogroll’s old job of reinforcing networked hierarchies of writers and audiences. Because a blogroll is a static list of people, it hardens into a status game and is kind of stale the moment someone stops babysitting it; meanwhile, a linklog points at individual pieces of writing one at a time, so it stays current and rewards the work rather than the social and professional standing of the writer.
In this sense, a linklog is an easy way to be an opinionated curator and a decent neighbor at once, by hosting and sharing with thoughtfulness and deliberation. Out here, my data is also likely being scraped, but I have far more control over what data is findable, shared, and shareable, and over what is investigable and degradable over time.
Community Notes was meant to democratize moderation power (and spare platforms the burden of thinking through moderation). Instead, a new paper shows that 20% of users cast 80% of ratings, and removing just ten active note writers from the pool changes what happens to nearly 5,000 community notes.
Gruber argues that AI text watermarking likely degrades prose quality and, even if it doesn’t, remains objectionable because it operates as an embargoed, unverifiable tag or signal controlled by providers like Anthropic and Google.
Computah: Make it a link
Thursday, August 13, 2026
I spent a little time with the blog last night and pulled together two new site features using Claude Cowork. The last time I experimented significantly with Claude like this was to use Claude chat to build the link log from scratch, walking it through my thinking in plain language, then copying and pasting its suggestions into the backend of the site and hitting publish. This time I used Cowork, the tool that runs in the browser, and it clicked through the screens itself, fully taking on the execution of tasks. I have some coding skills, but not the kind these changes required. If I were taking this on, I would need YouTube, Hugo for Dummies, and my own personal IT guy, and still probably couldn’t pull it together.
Last night I asked a few things of Claude: I asked Claude Cowork to get into the backend of the micro.blog site and change my theme to link each line in the linklog back to my original post. The date field in the right column now links back to the original post for each link logged. No problem, easy request with easy execution. I made the request, confirmed the plan, and went about my business while Claude made the edits.
I also asked it to analyze my post content and suggest category tags for groups of content, then to label that content correctly in the backend. Claude reviewed about 500 posts and suggested I add a few new categories to my blog: AI in Practice, Books & Reading and Writing & Language. Then I set up some auto-filters to run at publish time to automatically categorize posts based on keywords moving forward.
Finally, I manually added the archive page, which lets you sort posts by category or year. This means I now have a functional archive here. Enjoy my anodyne thoughts, dear reader.
Adjacent to my day job, I’ve been toying with Claude Pro now for about a year; in my experience, it has improved significantly within the last six months. It’s not perfect: my requested edits were completed, but it also changed the CSS on the linklog so some of the text is too light to read, which I didn’t ask for and don’t want. But it has arguably extended my ability to execute on work that requires skills I don’t otherwise have (such as design and coding). What I do bring to the table is an expansive practical background in publishing and production, and all the language to describe it.
“When you gaze long enough into Instagram, Instagram gazes back into you.”
Claude is launching an AI watermark, one that users can’t opt out of (but can easily outsmart). As internet god Notopoulos wrote, “Claude’s watermarking poses the question: Are you willing to proudly own that you write with AI?” More: What is an AI watermark and how do they work?
The knitting community is one of the great deliberative communities of the internet, and as they’ll happily tell you, knitting and fiber arts are closely tied to industrial and computing history. It’s really hard to pull one over on knitters online, because they have a deep and different relationship to the technical side of their hobby and all of the political and tech history behind it, and especially how it relates to computer engineering. I was thinking about that dynamic while reading about the latest fracas around YouTuber Hank Green, who is taking time away from public life after being called out by his audience, when his AI use was perceived as being in contradiction with his public persona. If you want to go down the rabbit hole on this, here’s a good video summary.
Ultimately viewers are reacting negatively to Green’s admission of using AI to quickly aggregate research to drive his content creation, suggesting that he lost his own creative discretion amid a growing demand for online content. But in the meantime, his technical inaccuracies were paired with completely avoidable gender bias alongside the AI use, which drew additional scrutiny from technical experts. It wasn’t his first go-round with the knitting community, it turns out. Was the bias Green’s or facilitated by his use of the tools? Debate ensues.
Winer on the purpose of web standards: “I find that most standards that come out of the standards bodies aren’t developed by implementors or with them in mind. They avoid trying to solve any specific problem, rather focusing on the elegance and flexibility of the format. This makes interop much less likely. I saw the differences several times as the web standards were growing up.”
I found this American Affairs article on the insidiousness of ad tech quite relevant. It focuses on foreign propagandists’ exploitation of social media, but it’s just as instructive for thinking about ad tech as tech, channel and product, and its entwinement with social media as infrastructure.
Garbage Day uses Jimothy to trace how virality works on the internet of 2026. Related: this story on how the algorithm has prevented us from producing a single “song of the summer.”
A colleague hosted a nice discussion of the work of David Dylan Thomas, who advocates for using human-centered design concepts to bring humanity back to tech. New and novel approaches abound, especially on whether and how to let engagement metrics drive decisions on design teams.
This is a pretty good Tiktok breaking down the historical, cultural and religious meanings invoked in the “computah” memes. An important rule of the internet: the best memes are intertextual.
“Two things can be independently true about social media. First, there is no evidence that using these platforms is rewiring children’s brains or driving an epidemic of mental illness. Second, considerable reforms to these platforms are required, given how much time young people spend on them.”
I’m seeing grunge icons L7 in concert with Amyl and the Sniffers this summer and have been reading a lot about the ’90s indie rock era in the meantime. One frame I keep encountering positions grunge as regional punk musicians navigating a global, corporate pop mainstream – awkward, crass and vulgar, but in the big leagues all the same. Reading the Auf der Maur bio reminded me that a lot of the punk scene was steeped in ideas about social roles and archetypes and oriented around upending them – or at least giving them a healthy challenge. This subculture was also populated by poets and artists in the classical sense. The retro polish around ’90s pop culture has flattened that texture, but it was genuinely a thing.
The era also introduced the woman rock star, introducing women who wrote and performed with full creative authority, not just as muses, groupies or singers. The reception from fans and critics was mixed, and the discourse around Courtney Love in particular was gross and volatile. Most of the positions she was vilified for read as entirely unremarkable today. I was a teenager during all of this, too young to meaningfully participate, but the aesthetic dominated my early adolescence. At the time I loved Tori Amos and PJ Harvey like kids now love Chappell Roan. What I forgot over time is how literary the era was, and how romantic, both in the literary sense and in relation to the New Romantics of the 1980’s. Big culture lessons for a starry-eyed teenager.
L7’s music is not that deep – it’s metal for meatheads, by design – but their politics and presence were. While poking around, I found that L7 was one of four bands featured in the 1995 documentary film Not Bad For a Girl, which was co-produced by Love and Kurt Cobain. The film focused on several all-female indie punk bands and won Best Documentary at the New York Underground Film Festival in 1996. I’ve never heard of it before now. It got middling reviews from critics then, and it’s not available streaming in full in English, unless you’re viewing it here at this dubious Google Drive link – which I will do and report back.
Poell argues AI is entangled with platform capitalism through shared infrastructure, reinforcing concentration of the market. The hype obscures local realities of adoption, putting public alternatives in the position of proving their existence alongside advocating for their place in the market.