(I am sad to hear that Soraya passed away last month. During her research for this article, I enjoyed discussing the technical details that created these spaces and how our collective work facilitated everything that came afterward, or didn’t. I know Soraya was hanging a lot of her career on this article and felt it was poorly handled at the time, speculating it was because the voices most implicated by the research now manage the levers of publishing.)
Knowing Google has the juice for search, including all the missing bits deprecated over time, I asked it what technical and social lessons were learned, assuming Gemini could treat that work like a portfolio and provide a business analysis with the full benefits of hindsight.
Per Gemini, links added by me:
Looking back at the mid-2000s, the feminist blogosphere achieved extraordinary cultural breakthroughs, but it also operated with distinct technical and social failings and prejudices. By treating cyberspace as a purely ethereal or detached realm, bloggers unintentionally reproduced offline power dynamics, a phenomenon known as the “digital twinning” of cyberspace.
Viewed through a critical, retrospective lens, four major areas show where different choices around technology, institutional strategy, and social solidarity could have altered digital feminism’s trajectory.
1. Technical: platforms are not neutral
The early blogosphere largely treated technical tools (like WordPress, Blogspot, Google Search, and ad networks) as neutral pipes rather than profit-driven entities with embedded incentives. Bloggers built incredible social capital on free or cheap third-party services without owning the underlying code or digital infrastructure. When Web 2.0 shifted toward algorithmic feeds and centralized social media (Twitter, Facebook), bloggers willingly migrated their engagement to those platforms to chase larger audiences.
Protocol-Level Investment: Instead of relying on proprietary platforms, the cohort could have invested in building and maintaining independent digital commons, including federated software, cooperative hosting collectives and shared digital archives owned directly by the movement.
Data Sovereignty: Early writers rarely anticipated how their essays, comment sections and personal narratives would be scraped, monetized, and eventually used as training data for commercial algorithms and search engines. Establishing strict open-source licensing (such as Copyleft or peer-production licenses) and sovereign archiving practices could have protected intellectual labor from platform extraction.
Many of the highest-profile blogs were anchored by white, college-educated, urban writers who inadvertently treated their lived experiences as the “default” feminist lens. Marginalized writers, particularly Black, Indigenous, AAPI, disabled, and trans writers, frequently had to demand inclusion, fight for citation, or build separate spaces (Racialicious, Crunk Feminist Collective, Reappropriate, FWD/Disabled Feminists) to address the dominant blogs’ weak spots.
Resource and Power Redistribution: Rather than treating traffic and ad revenue as individual metric wins, major sites could have operated as resource-redistribution networks—directly funding, platforming, and sharing domain authority with writers from marginalized backgrounds from the outset. This is what Feministe.us aimed to do with our rotating lineup of guests, with mixed results.
Rethinking “public” vulnerability: The blogosphere heavily rewarded raw, highly personal exposure (“confessional blogging”). However, this cost was asymmetric: white, middle-class bloggers often parlayed personal exposure into book deals, while marginalized bloggers faced severe offline economic risk, doxxing and targeted harassment for sharing the same level of personal detail. Many of us also needed to earn a paycheck with benefits. Depending on your demographics, angles and timing, writing opportunities were limited, and only a small fraction of the talent generated in the collective saw durable career impacts. A more intentional approach would have prioritized pseudonyms, pen names, shared authorship, and safety-first rhetoric.
3. The siren song of individual upward mobility
The most consequential structural shift was how the blogosphere interacted with traditional media and corporate capital. As more corporate outlets (Jezebel, HuffPost, The Guardian) realized feminist commentary drove clicks, they offered individual bloggers lucrative staff jobs, book deals and column spaces. This transformed a collective political movement into a pipeline for individual career advancement. As top talent moved into legacy media, independent blogs lost the labor needed to sustain them.
Building cooperative media outlets: Instead of individual writers accepting staff roles at corporate outlets, the cohort could have formed reader-owned media cooperatives (similar to worker-owned publishing models today). This would have allowed writers to earn a sustainable living while keeping their intellectual output in a community-controlled space.
Resisting algorithmic speed: Legacy media required bloggers to output somewhere between 3-10 quick, hot-take posts per day to satisfy ad-driven impression quotas. Resisting this pressure in favor of slower, deeper, “thick” theory would have preserved the intellectual rigor of the spaces instead of reducing feminism to consumable digital commentary.
4. Politics: Hesitancy to be the “fly in the ointment”
Beyond technical tools and corporate pipelines, there was a profound rhetorical hesitation within many of the era’s flagship blogs to comfortably occupy the role of the “fly in the ointment,” the deliberate, disruptive presence that insists on disrupting false consensus to center genuinely aggrieved interests.
Because major blogs faced constant, bad-faith attacks from right-wing media and anti-feminists, an implicit pressure emerged to project a unified “united front.” This often created an environment where internal dissent, particularly from disabled, working-class, trans, or non-white women pointing out the movement’s ongoing failures, was framed as unhelpful infighting or a distraction from the broader political battle. The push for a polished, accessible and broadly appealing “Feminism 101” frequently smoothed over the jagged edges of critique.
Sanctifying disruption as methodology: The blogosphere could have explicitly framed the “fly in the ointment” not as a threat to solidarity, but as the primary engine of accountability. Rather than managing or policing internal conflict to maintain a clean editorial brand, blogs could have deliberately designed their platforms to hold open space for radical and uncomfortable grievances within the plurality of feminist thought.
Protecting uncommodifiable voices: Corporate platforms favor palatable, easily shareable commentary by design. By shying away from deeply uncomfortable, non-mainstream grievances, the blogosphere left a vacuum filled with endless explainers. A more resilient model would have actively protected and amplified the most uncompromising, “unmarketable” voices, including those whose positions could not be sanitized for an ad sponsor or a cable news segment.
By failing to fully institutionalize the “fly in the ointment” as an essential, protected role within digital spaces, the early blogosphere left itself vulnerable to the corporate absorption that eventually dismantled it. When mainstream media stepped in, it easily plucked away the polished, palatable commentary while abandoning the uncomfortable, dissenting labor that keeps a political movement expansive and honest.
Noted: I’ve been playing with Copilot, Claude and Gemini in tandem, and Copilot and Gemini are suddenly, curiously outperforming Claude by a lot.
When tech enthusiasts discuss federation today, they usually mean open protocols like ActivityPub or Mastodon. But in the 2000s, the feminist blogosphere was one of the earliest, most powerful examples of practical Web 2.0 federation, a decentralized, cross-site architectural network where open web standards powered a global ideas lab.
Instead of sitting inside a single corporate platform (like today’s X, Meta, or Substack), early blogs like Feministe, Reappropriate and Jezebel functioned as individual nodes in a federated ecosystem. Open protocols linked them, letting theory, critique and discussion travel seamlessly across independent servers, seeding some of the political conditions we face today.
1. Federated communication engine: CMS and protocol
Before quote-tweeting or tagging existed, the open web used Trackbacks and Pingbacks. If a post on Feministe analyzed an article about reproductive rights, a writer on Racialicious or Shakesville could respond on their own site. The underlying blogging software (Movable Type, WordPress) would automatically send an XML RPC “ping” back to Feministe.
Socially, this created architecture for ideas: a ping automatically listed the response essay in Feministe’s comment section or sidebar. Readers didn’t just consume one blogger’s singular and authoritative opinion; they could immediately follow the thread across five different independently hosted platforms. This created an inter-site conversation tree, allowing complex ideas to be cross-examined, refined, or challenged without any single person controlling the narrative.
2. Blogroll as federated curation and mutual discovery
Before algorithmic feeds dictated what readers saw, blogs relied on the Blogroll, a curated list of links in the site’s sidebar. Blogrolls formed a human-curated, decentralized routing layer. When a high-traffic node like Feministe added a smaller, independent blog (such as a disability rights blog like FWD or a smaller blog like Crunk Feminist Collective) to its blogroll, it directed server traffic directly to that independent domain.
Socially: This was a non-algorithmic way to expand the collective’s political consciousness. It allowed marginalized perspectives to build their own audiences and force mainstream feminist sites to engage with race, class, disability and queer theory. The blogroll mapped an intellectual community in real time – with strong caveats.
3. Open syndication protocols
The Architecture: Feeds ran on RSS (Really Simple Syndication), an open XML standard. Readers used independent RSS aggregators (like Google Reader or Bloglines) to subscribe directly to a site’s feed.
Socially: RSS meant no algorithm stood between the writer and the reader—no engagement bait, no rage-farming optimization, and no platform throttling links. Writers could publish 5,000-word, dense theoretical essays knowing their subscribers would receive the complete text in chronological order as designed. This structural stability gave writers the freedom to experiment with complex, “thick” personal narratives and political theory.
4. Real-time stress testing and spillover moderation
Because the blogosphere was a network of independent domains, each site maintained its own “house rules” and moderation policies. If a topic proved too controversial or toxic for one comment section, the conversation naturally federated outward. A reader who felt silenced or misunderstood in one blog’s comments could launch their own blog, write their response, and ping back into the original discussion.
Socially, this prevented any single author from monopolizing the narrative. It created a system of checks and balances where academic concepts (like intersectionality, rape culture, or microaggressions) were stress-tested across dozens of distinct, interconnected communities simultaneously.
Thinking about this architecture today
The feminist blogosphere proved that decentralized web protocols can generate deep, movement-building intellectual work. When platforms like Facebook, Twitter, and corporate media conglomerates centralized the internet in the 2010s, they broke those open connections. Conversations were locked behind platform walls, trackbacks were abandoned and RSS was marginalized, breaking, fencing and otherwise moderating independent community connections.
Rebuilding a modern “ideas lab” with modern federated protocols (like Webmentions, ActivityPub, RSS, and static site architecture) is simply picking up the technical blueprint OG feminist bloggers used to transform digital culture two decades ago.
Eli Lilly redux: Thinking about the democratization of information and the removal of gatekeepers alongside this story I saw first at Boys’ Club. This Harvard PhD is vibe-manufacturing schizophrenia drugs in his garage. Are we vibe-coding medicine?
El Wiscorican is a perennial fav, offering a short but very customizable menu. Vegetarian and vegan options are regularly available for those among us who like to keep it light. They’ll ask if you want it spicy – but whatever your expectations are around spice levels, dial it back. The great north is suspicious of the virtues of capsaicin. (I recommend the fried plantains.)
Saigon Sandwich has one of the best banh mi sandwiches in town, which is pretty wild given that this sandwich is produced by a single person in a box trailer. But with fresh bread and ultra-fresh ingredients, it’s a really good one. Nothing beats a fresh banh mi with good bread and snappy veggies.
Madison boasts (at least) two great fresh juice trucks – Fresh Cool Drinks and Natural Juice – and you’re as likely to find them at the end of State Street as you are at the Saturday farmers’ markets. They both make excellent juice concoctions on the spot, and sell delicious, fresh vegetable spring rolls packed with fresh, local produce.
Manton on AGI: “As we reach AGI… I’d like to set some ground rules for myself — beliefs that won’t change as technology changes. AI will be smarter than us, but consciousness and ‘a soul’ can’t be created from computation.”
This first-person essay from The Baffler is circulating in writerly crowds this week. It’s a ripper and a must-read, enough to convert me to a print subscriber.
