My digital presence has been deliberately fractured for years, so I’m watching how this site stitches together my breadcrumbs through SEO, with the serious stuff and throwaway asides alongside the occasional hilarity. Currently one of my top Google results.
Pulling everything she’s ever posted back to her own website: Lisa Charlotte Muth flips POSSE to PESOS, “Publish Elsewhere, Syndicate (to your) Own Site.”
A friend of the blog told me a story about a Substacker who uses AI to summarize books and then publishes AI-generated content about those summaries, never reading the books herself, and yet has a ton of followers. I’d guess at least some of those are purchased, betting that a high follower count will beget more followers by suggesting clout and credibility she didn’t earn as a reader talking to fellow readers. And followers aren’t subscribers, but that’s the business bet.
People are lookie-loos, they get curious when something is doing numbers and creating activity, so inflating follower counts is a real and persistent strategy. None of this is new. But best practices still hold regardless of which technologies you layer on top. Marketing erodes trust when it prioritizes short-term gains over honesty and reliability.
It’s strange to live in a time when you can’t reliably distinguish someone who has engaged with ideas from someone who automated the appearance of engaging with them.
Anecdotally hearing about LLMs being weaponized in divorce and custody, including inundating the other party with slop to drive up the opponent’s legal fees. Worse, the sycophancy is tuned to and confirms the aggrieved party’s grievances, regardless of their real-world relevance in court.
NYT on the trend of “Luddite teens.” I have a growing suspicion that various neo-Luddist trends will largely map to class identity. In some areas of the world, in some areas of the US, Facebook is the internet, yellow pages and water cooler, and the internet experience is entirely mediated by apps.
Forgive me, but I’d like to propose we call this a “sloppelganger.”
Excited about Inkwell, a contemporary treatment of the classic RSS reader.
Doing numbers on Twitter/X this week: this paper tested 70+ LLMs on open-ended prompts and found they all produce strikingly similar outputs. Worse, the systems used to improve models actively penalize diversity, reinforcing the convergence.