Konstantinos Komaitis has started a ten-part series at Techdirt called The Metric Is Not the Mission. It traces how Big Tech went from building the open internet to reshaping it around its own metrics and incentives. Part I argues that the recurring fights over content moderation, privacy, recommendation algorithms, and AI are symptoms of one long shift.

Search, social networks and recommendation systems solved real problems of navigation and abundance. Eventually each solution becomes the environment itself, and continues to be optimized for incentives that benefit the companies behind tech solutions. His phrase for how we’ve been reading the news about tech is “paying attention to the weather while overlooking the climate.”

The historical framing will only pay off if later installments name specific mechanisms and the people who made the decisions, and I’m reading the rest to see whether they do. New parts come out twice a week, with a full PDF at the end.