Reaching back to 2025 to put this article on the pile of AI commentary: Cottom’s argument here is that AI, for all the breathless hype around it, is a “mid” technology, one that makes modest augmentations to existing processes while its loudest boosters use it to justify employing fewer people and delegitimizing expertise. Around the time the article was published, she supplemented with some additional video commentary worth watching.

She draws on Acemoglu and Restrepo’s concept of “so-so” technologies and traces a pattern from MOOCs to DOGE, where each iteration promises transformation but delivers incremental improvements at best and labor displacement at worst. The real danger, she argues, is that AI’s most compelling use case in the current political environment is threatening, demoralizing workers and justifying cuts, not revolutionizing how work gets done.

Cottom has been one of the writers I keep returning to because she is not dismissing the technology or retreating into reactionary nostalgia. She looks past the product announcements to the political economy underneath them. Who benefits from the hype cycle? What happens to the institutional infrastructure (education, research, public expertise) that AI claims to augment and simultaneously threatens to starve? She’s also very active on Instagram (and promoting a new documentary) and tracing the news around AI and higher ed in real time.