As a professional poster (derogatory), this is exactly the kind of posting stream I’m interested in supporting for institutional communications. When you speak on behalf of a company or institution, you need the power to own your own platforms and content, the agility of posting to multiple channels from one platform/location, and it needs to be user friendly. We need support and ease of use, and since I’m also in public education, it would be great if we could do some of that for free or close to it.

I’m here after listening to this podcast yesterday, after a months-long conversation about abandoning social media in my department (https://www.theverge.com/2023/10/23/23928550/posse-posting-activitypub-standard-twitter-tumblr-mastodon). With the move to algorithmic CPC taking priority over newsworthiness across most platforms, we saw a major drop in engagement. That was after the ridiculous “pivot to video” disaster, though departments like mine nonetheless consider video production in a real way every few months. We decided to call it after Twitter, the final app that answered our need for just-in-time communication, decided to become a walled garden with bad SEO. We’re going to let those channels go dark and focus on talking to our stakeholders in more effective ways.

I’ve been playing with Bluesky and Mastodon on my own, and in many ways, this micro.blog communication channel fits what we need. It doesn’t hurt that I like an indie model with a friendly vibe (micro.blog functionality reminds me a little of early self-hosted blogging and this site feels a little like early Tumblr). The problem: our audiences are not here. We still need to be able to post to myriad platforms, including the big baddies that we’d rather ignore.