Blog History on F L O T I S S E R I E

Feminist blog cohorts: a (semi-) authoritative remapping using AI

Sat, 26 Sep 2026 14:33:12 -0500

I’ve spent the last few months annoyed with the incomplete retrospectives around writers and writing online and how we all got here. At work, I use a portfolio perspective to understand working groups, and used a couple of AI approaches to build out a highly contextual, and likely contested, interactive map charting some of the major players and influences around the feminist blog years, the major platforms, their cultural impacts and major publications. These are case studies and cohorts based on my personal angles mixed with authoritative resources, including a highly annotated bibliography.

Does this feel slimy? I concede it may. But it demonstrates the value of personal writing and thoughtful design in digital spaces despite its many gaps and flaws.

Enjoy and tinker. Feedback is welcome. I’ll have some notes on my approach and why many of these findings remain heavily qualified in the coming weeks.

Fri, 25 Sep 2026 08:27:14 -0500

Noted: Because I’m using Gemini to find and complete resources related to the earliest blog years, I’m citing a Clancy throughout my project, which the LLM keeps pulling back to center events and articles related to the Clancy trial.

Mon, 21 Sep 2026 13:25:53 -0500

🎵: Witch Doctor - Erykah Badu and The Alchemist

Over the weekend, I asked Gemini to examine the career trajectories of the authors in this 2019 Jezebel article by Soraya Roberts, which covered the ins and outs of the major conflicts that erupted over the feminist blogs.

(I am sad to hear that Soraya passed away last month. During her research for this article, I enjoyed discussing the technical details that created these spaces and how our collective work facilitated everything that came afterward, or didn’t. I know Soraya was hanging a lot of her career on this article and felt it was poorly handled at the time, speculating it was because the voices most implicated by the research now manage the levers of publishing.)

Knowing Google has the juice for search, including all the missing bits deprecated over time, I asked it what technical and social lessons were learned, assuming Gemini could treat that work like a portfolio and provide a business analysis with the full benefits of hindsight.

Per Gemini, links added by me:

Looking back at the mid-2000s, the feminist blogosphere achieved extraordinary cultural breakthroughs, but it also operated with distinct technical and social failings and prejudices. By treating cyberspace as a purely ethereal or detached realm, bloggers unintentionally reproduced offline power dynamics, a phenomenon known as the “digital twinning” of cyberspace.

Viewed through a critical, retrospective lens, four major areas show where different choices around technology, institutional strategy, and social solidarity could have altered digital feminism’s trajectory.

1. Technical: platforms are not neutral The early blogosphere largely treated technical tools (like WordPress, Blogspot, Google Search, and ad networks) as neutral pipes rather than profit-driven entities with embedded incentives. Bloggers built incredible social capital on free or cheap third-party services without owning the underlying code or digital infrastructure. When Web 2.0 shifted toward algorithmic feeds and centralized social media (Twitter, Facebook), bloggers willingly migrated their engagement to those platforms to chase larger audiences.

Protocol-Level Investment: Instead of relying on proprietary platforms, the cohort could have invested in building and maintaining independent digital commons, including federated software, cooperative hosting collectives and shared digital archives owned directly by the movement.
Data Sovereignty: Early writers rarely anticipated how their essays, comment sections and personal narratives would be scraped, monetized, and eventually used as training data for commercial algorithms and search engines. Establishing strict open-source licensing (such as Copyleft or peer-production licenses) and sovereign archiving practices could have protected intellectual labor from platform extraction.

2. Reproducing social hierarchies online “Digital twinning” can mean several things in context, but in our case it refers to the way online spaces mirror (and often amplify) offline power structures like race, class, disability and educational privilege. While early blogs claimed to be radical open spaces, their structures often recreated corporate and academic gatekeeping.

Many of the highest-profile blogs were anchored by white, college-educated, urban writers who inadvertently treated their lived experiences as the “default” feminist lens. Marginalized writers, particularly Black, Indigenous, AAPI, disabled, and trans writers, frequently had to demand inclusion, fight for citation, or build separate spaces (Racialicious, Crunk Feminist Collective, Reappropriate, FWD/Disabled Feminists) to address the dominant blogs’ weak spots.

Resource and Power Redistribution: Rather than treating traffic and ad revenue as individual metric wins, major sites could have operated as resource-redistribution networks—directly funding, platforming, and sharing domain authority with writers from marginalized backgrounds from the outset. This is what Feministe.us aimed to do with our rotating lineup of guests, with mixed results.
Rethinking “public” vulnerability: The blogosphere heavily rewarded raw, highly personal exposure (“confessional blogging”). However, this cost was asymmetric: white, middle-class bloggers often parlayed personal exposure into book deals, while marginalized bloggers faced severe offline economic risk, doxxing and targeted harassment for sharing the same level of personal detail. Many of us also needed to earn a paycheck with benefits. Depending on your demographics, angles and timing, writing opportunities were limited, and only a small fraction of the talent generated in the collective saw durable career impacts. A more intentional approach would have prioritized pseudonyms, pen names, shared authorship, and safety-first rhetoric.

3. The siren song of individual upward mobility The most consequential structural shift was how the blogosphere interacted with traditional media and corporate capital. As more corporate outlets (Jezebel, HuffPost, The Guardian) realized feminist commentary drove clicks, they offered individual bloggers lucrative staff jobs, book deals and column spaces. This transformed a collective political movement into a pipeline for individual career advancement. As top talent moved into legacy media, independent blogs lost the labor needed to sustain them.

Building cooperative media outlets: Instead of individual writers accepting staff roles at corporate outlets, the cohort could have formed reader-owned media cooperatives (similar to worker-owned publishing models today). This would have allowed writers to earn a sustainable living while keeping their intellectual output in a community-controlled space.
Resisting algorithmic speed: Legacy media required bloggers to output somewhere between 3-10 quick, hot-take posts per day to satisfy ad-driven impression quotas. Resisting this pressure in favor of slower, deeper, “thick” theory would have preserved the intellectual rigor of the spaces instead of reducing feminism to consumable digital commentary.

4. Politics: Hesitancy to be the “fly in the ointment” Beyond technical tools and corporate pipelines, there was a profound rhetorical hesitation within many of the era’s flagship blogs to comfortably occupy the role of the “fly in the ointment,” the deliberate, disruptive presence that insists on disrupting false consensus to center genuinely aggrieved interests.

Because major blogs faced constant, bad-faith attacks from right-wing media and anti-feminists, an implicit pressure emerged to project a unified “united front.” This often created an environment where internal dissent, particularly from disabled, working-class, trans, or non-white women pointing out the movement’s ongoing failures, was framed as unhelpful infighting or a distraction from the broader political battle. The push for a polished, accessible and broadly appealing “Feminism 101” frequently smoothed over the jagged edges of critique.

Sanctifying disruption as methodology: The blogosphere could have explicitly framed the “fly in the ointment” not as a threat to solidarity, but as the primary engine of accountability. Rather than managing or policing internal conflict to maintain a clean editorial brand, blogs could have deliberately designed their platforms to hold open space for radical and uncomfortable grievances within the plurality of feminist thought.
Protecting uncommodifiable voices: Corporate platforms favor palatable, easily shareable commentary by design. By shying away from deeply uncomfortable, non-mainstream grievances, the blogosphere left a vacuum filled with endless explainers. A more resilient model would have actively protected and amplified the most uncompromising, “unmarketable” voices, including those whose positions could not be sanitized for an ad sponsor or a cable news segment.

By failing to fully institutionalize the “fly in the ointment” as an essential, protected role within digital spaces, the early blogosphere left itself vulnerable to the corporate absorption that eventually dismantled it. When mainstream media stepped in, it easily plucked away the polished, palatable commentary while abandoning the uncomfortable, dissenting labor that keeps a political movement expansive and honest.

Old playbook, new eyes

Mon, 21 Sep 2026 08:35:59 -0500

🎵: Veteran of the Psychic Wars - Blue Oyster Cult

When tech enthusiasts discuss federation today, they usually mean open protocols like ActivityPub or Mastodon. But in the 2000s, the feminist blogosphere was one of the earliest, most powerful examples of practical Web 2.0 federation, a decentralized, cross-site architectural network where open web standards powered a global ideas lab.

Instead of sitting inside a single corporate platform (like today’s X, Meta, or Substack), early blogs like Feministe, Reappropriate and Jezebel functioned as individual nodes in a federated ecosystem. Open protocols linked them, letting theory, critique and discussion travel seamlessly across independent servers, seeding some of the political conditions we face today.

Here is how the federated architecture of the 2000s web directly built the “ideas lab” for fourth-wave feminism:

1. Federated communication engine: CMS and protocol Before quote-tweeting or tagging existed, the open web used Trackbacks and Pingbacks. If a post on Feministe analyzed an article about reproductive rights, a writer on Racialicious or Shakesville could respond on their own site. The underlying blogging software (Movable Type, WordPress) would automatically send an XML RPC “ping” back to Feministe.

Socially, this created architecture for ideas: a ping automatically listed the response essay in Feministe’s comment section or sidebar. Readers didn’t just consume one blogger’s singular and authoritative opinion; they could immediately follow the thread across five different independently hosted platforms. This created an inter-site conversation tree, allowing complex ideas to be cross-examined, refined, or challenged without any single person controlling the narrative.

2. Blogroll as federated curation and mutual discovery Before algorithmic feeds dictated what readers saw, blogs relied on the Blogroll, a curated list of links in the site’s sidebar. Blogrolls formed a human-curated, decentralized routing layer. When a high-traffic node like Feministe added a smaller, independent blog (such as a disability rights blog like FWD or a smaller blog like Crunk Feminist Collective) to its blogroll, it directed server traffic directly to that independent domain.

Socially: This was a non-algorithmic way to expand the collective’s political consciousness. It allowed marginalized perspectives to build their own audiences and force mainstream feminist sites to engage with race, class, disability and queer theory. The blogroll mapped an intellectual community in real time – with strong caveats.

3. Open syndication protocols The Architecture: Feeds ran on RSS (Really Simple Syndication), an open XML standard. Readers used independent RSS aggregators (like Google Reader or Bloglines) to subscribe directly to a site’s feed.

Socially: RSS meant no algorithm stood between the writer and the reader—no engagement bait, no rage-farming optimization, and no platform throttling links. Writers could publish 5,000-word, dense theoretical essays knowing their subscribers would receive the complete text in chronological order as designed. This structural stability gave writers the freedom to experiment with complex, “thick” personal narratives and political theory.

4. Real-time stress testing and spillover moderation Because the blogosphere was a network of independent domains, each site maintained its own “house rules” and moderation policies. If a topic proved too controversial or toxic for one comment section, the conversation naturally federated outward. A reader who felt silenced or misunderstood in one blog’s comments could launch their own blog, write their response, and ping back into the original discussion.

Socially, this prevented any single author from monopolizing the narrative. It created a system of checks and balances where academic concepts (like intersectionality, rape culture, or microaggressions) were stress-tested across dozens of distinct, interconnected communities simultaneously.

Thinking about this architecture today The feminist blogosphere proved that decentralized web protocols can generate deep, movement-building intellectual work. When platforms like Facebook, Twitter, and corporate media conglomerates centralized the internet in the 2010s, they broke those open connections. Conversations were locked behind platform walls, trackbacks were abandoned and RSS was marginalized, breaking, fencing and otherwise moderating independent community connections.

Rebuilding a modern “ideas lab” with modern federated protocols (like Webmentions, ActivityPub, RSS, and static site architecture) is simply picking up the technical blueprint OG feminist bloggers used to transform digital culture two decades ago.

Wed, 02 Sep 2026 16:13:02 -0500

For reasons, I was reminded of the list of Geek Social Fallacies that first circulated on Plausibly Deniable, then took root as an entire body of advice at Captain Awkward.

Fri, 29 May 2026 11:30:23 -0500

“How internet misogyny parallels ‘real-world’ harassment” is a 2007 paper in the Yale Journal of Law and Feminism by my old co-blogger, Jill, on her experience being harassed online by peers she knew IRL. Many parallels to current attitudes, all enabled and accelerated by digital networks and tools.

Fri, 29 May 2026 11:20:08 -0500

Another old article on the emotional toll of being an internet personality and a woman with a platform in the public sphere. I’m quoted briefly: I intentionally broke my social presence when I stepped away, which gave me necessary peace but made it harder to claim my work in this arena over time.

Thu, 14 May 2026 11:05:57 -0500

How early blogging tools like Movable Type made reverse-chronological posting the path of least resistance, killing the curated, librarian-style personal homepage and locking the whole web into the chronostream.

Tue, 21 Apr 2026 07:35:38 -0500

Mindy Seu on It’s Been a Minute talking about the history of women on the internet.

Tue, 07 Apr 2026 18:08:49 -0500

Amid renewed calls for the death of feminism, or of millennial feminism or whatever (TERF alert), I found this old victory lap from the era where it looked like new media had permanently paved the way for a newer, fresher publishing industry. It also tips the hat to Jezebel’s place in the fray, “the first online women’s publication to successfully combine feminist writing with a for-profit motive.”

Tue, 07 Apr 2026 17:36:00 -0500

I’m collecting mentions of the old blog while they still exist bc lot about this cohort is hagiography written well after the fact. I don’t think I saw it way back when, from the first time I “quit blogging” in 2006 by Rebecca Traister. As ever, a big part of social media is quitting social media.

Tue, 07 Apr 2026 17:20:16 -0500

Pulling from some old communication theory while I am thinking about blogging and the indie web, and especially thinking about Dallas Smythe, who argues that mass media doesn’t produce content but audiences, packaged and sold to advertisers. On social media, users aren’t just the audience being sold, they’re also a labor force co-producing the content that attracts more audience.

Looking back at the feminist blogging era with the benefit of my current experience, I’d argue that what made Feministe different from our peer blogs was the commitment to convening the audience and sharing the platform without packaging it up for or selling to advertisers. That was largely my boundary – with as much market space as it commanded for the time, it was never monetized at scale, though individual contributors were free to use it as they wanted to build their audiences. We eventually committed to a small advertising carousel to cover hosting costs.

I recall someone balking at me for refusing to broadly monetize when I spoke at Blogher in 2005, but it was a hard line, for better or worse.

Tue, 07 Apr 2026 17:10:32 -0500

While poking around for some examples of media coverage of the early blogosphere, I found this mention from the time Lisa Jervis of Bitch Magazine did a guest stint at Feministe. For context, Feministe hosted regular guest blogging seasons where we opened our comparatively gigantic platform to much smaller bloggers. What we didn’t pay in money, we could offer in audience and attention, with mixed results. Several people who guest blogged found the audience and attention experience terrible – which began its own media cycle.

The reality is that having a platform on Al Gore’s unregulated internet means you face a lot of gross commentary from in and outside the proverbial house. Invitations for guest blogging were happily accepted, but the attention wasn’t reliably durable for writers and their goals. This reflection in Salon, “In Defense of Ladyblogs,” recaps what it’s like to have a massive platform on the open internet: “For every commenter who thoughtfully critiqued my message, there would be one who’d say I was a tool of the patriarchy, and another who’d accuse me of abusing my class privilege. It’s a vibrant, razor-sharp community and I was honored to be a part of it, but my point is, if explicitly feminist blogs are the only acceptable online outlet for feminists to inhabit, we’d get exhausted mighty quickly.” This is a limited telling, but there are some nuggets here that forecast the commentary around Lindy West’s book – particularly around the pressures of being smart in public while also being a person who wants to be liked and included.

Thu, 02 Apr 2026 18:34:04 -0500

If digital millennials are interested in what was being written about them when they were going off on Tumblr, they should read “Girls’ Feminist Blogging in a Postfeminist Age” by Jessalynn Keller.

Thu, 02 Apr 2026 18:32:02 -0500

Another cool and relevant resource related to digital feminisms, “Digital Black Feminism” by Catherine Knight Steele. This work pulls narratives from existing literature about Black women’s technology beginning in the 19th century, linking ideas, fields and methods across the work of many writers.

Thu, 02 Apr 2026 18:27:05 -0500

While poking around for other academic sources on feminist blogs, I found this article from 2016, “The Trouble with White Feminism: Whiteness, Digital Feminism and the Intersectional Internet.” The complete article is embedded in the page.

Thu, 02 Apr 2026 18:15:56 -0500

In 2007, S&F Online dedicated an entire issue to feminist blogs with essays on race, anonymity, access and audience. The blogs are mostly dead links now but the academic record holds up. Important names: Clancy Ratliff, Tedra Osell.

Thu, 02 Apr 2026 12:22:52 -0500

The first woman I found online was Shelley Powers of Burningbird, around 2000-2001. Then, if you wanted to read women writing about technology (or anything else) with any critical depth, you had to go looking because those writers were not respected or recognized by brick and mortar institutions.

Wed, 01 Apr 2026 16:55:11 -0500

An observation on feminist writing and Jezebel: Throughout history, a lot of time and energy has been spent mediating how and whether certain kinds of people talk to one another. The feminist blogosphere, for all its faults, was the first time lateral, public, unmediated conversation happened among women at scale. Many kinds of women were there that had no space at other tables. And it was very messy, and very revealing, because it was the first time that happened at scale for all to see.

Some thoughts:

When I started in 2001, the most viewed website about feminism on the internet was a solo blog by a man in Portland.
I just pulled Mindy Seu’s “Cyberfeminism Index” off my shelf, a veritable tome, and the feminist sites don’t even make the table of contents. Which is not an indictment of the book, but an example of how ephemeral all this is online.
You can see this on Twitter in the live debate about what Jezebel was and wasn’t, a conversation happening mostly through collective remembering. Jezebel joined the pack of blogs at some point, and they were big dogs, but they weren’t responsible for the creation or steering of the digital movement. They were a glossy, spendy repackaging of the organic thing, backed by real investors. It’s wild to see the entirety of the movement attributed to Jezebel by young Twitter, given that most of the indies kept Jezebel at arms’ length until much later. They were pretty widely considered a corporate interloper in a grassroots arena, though in hindsight that wasn’t right either.
The first time the indie bloggers gave Jezebel their day was when they published the untouched photographs of Faith Hill on the cover of Redbook, a women’s magazine. The Redbook post tore the veil off the beauty industry in real time. Until then, the idea that “celebrities are photoshopped” and “photos are retouched” was almost an urban myth, which is easy to forget given the ubiquity of filters and AI now. Then, you heard about it but couldn’t confirm it for yourself unless you had firsthand experience. Retouching was a discrete industry practice, digital tools were still expensive and clunky, and all of it was surrounded by a lot of tradecraft and secrecy. The mystery of celebrity image management exploded with an animated gif on a public-facing post, and it was rad.

Sun, 29 Mar 2026 12:35:47 -0500

Looking at early feminist blogs and how they previewed the social critiques and economic problems present within today’s attention and publishing economies. What is old is new again.

Fri, 13 Feb 2026 13:38:00 -0500

When I started building websites in the late ’90s, the line between writing and coding didn’t really exist. A person probably learned HTML because she had something to say and needed a place to put it. The internet was free and anonymous and it felt audacious to put your stuff online, like flinging a message in a bottle out to sea. The code was a container for the ideas that rendered them onscreen, and every post and page you published was both a piece of your thinking and a brick in something larger.

People forget that the early web was a writing community. Writers, or bloggers, built their own sites, maintained their own archives, linked to each other deliberately. A blogroll was both a reading list and a show of solidarity, a trackback was a way of saying, “I see you, I’m thinking with you.” The technical architecture - RSS feeds, permalinks, comment threads - existed to organize the writing and the writers’ thoughts, and to push their ideas forward on the open web.

This worked for a time. Communities of writers, most of them without institutional backing or media credentials, built new bodies of knowledge together through interacting as readers and writers, communicating across a foundation of code. The work didn’t stay online. It spilled into conference halls and state houses and newsrooms and policy discussions. As the body of communication built, it created something that accumulated over time. These people influenced mainstream journalism, shaped public conversations, launched careers and movements. In many ways, the national political conditions we face today are a reaction to that movement, and how it allowed regular people to influence the world through the democratization of mass communication.

Midway through the aughts, the brick and mortar publishers and venture capitalists started looking across the landscape, at all the writers creating fantastic content, largely for free, and sucked them into their content and editorial teams. Google Reader lost institutional and financial support as writers moved off the open web and onto publishing platforms, often backed by VC money, that measured the quality of your work by engagement. The addition of algorithmic feeds further broke down this structure – the algorithm doesn’t measure whether your work contributed to shared understanding, but whether it generated a click, a share. The code changed, and the writing changed with it.

The writers changed with it, too. The blogger became the influencer. Bloggers operated in a gift economy of ideas: you wrote to think, to argue, to contribute, and your standing in the wider community came from the quality of your work and contributions over time. Was it a meritocracy? No, but the conditions made it possible for a regular person to talk with experts as peers, which upended traditional power structures around authority and expertise (in both directions, good and bad). Meanwhile, influencers operate in a heavily capitalized attention economy where engagement converts to dollars. The audience is a market to press for money.

The gendered dimension of this shift matters as well. The early blogosphere was full of women writing sharp, rigorous work about politics, culture, parenthood, identity, and technology — work that was explicitly feminist and anti-racist and genuinely moved public conversations. This was the community I helped build (Feministe.us was my project, a community platform of writers and commenters whose coverage and discussion broadly fell under, but was certainly not limited to, the topic of feminism). When the monetized platforms absorbed that energy, the commercial model recast women’s online authority almost entirely in terms of consumer influence. What could we sell? And to whom? The framing around our work went from “this person has important ideas” to “this person can sell things to a niche market.” Meanwhile, men who’d built audiences through tech or political blogging were more likely to be absorbed into mainstream media as columnists and analysts, roles that kept their intellectual authority intact. The influencer label, with all its connotations of superficiality, landed disproportionately on women, and it stuck.

There’s a class piece here, too. The platform model offered something the early blogosphere mostly didn’t — a way to get paid. For women who’d been doing enormous amounts of unpaid intellectual labor building online communities, the question of monetization wasn’t shallow. The implications of information centralization and monetization were as present then as they are now with LLMs and AI. Some people figured out the social platforms and worked their way into viable digital careers. Platforms offered a lot of perks, but all of the perks had a backstop. Corporate interests introduced the problems of advertising, audience and sponsorship, which meant reorienting your individual practice around maximizing your commercial value over and above your intellectual contribution and community management skills. It often meant giving away some or all of your IP rights.

For most people, new system didn’t offer a viable way to get from “respected independent writer” to “respected, protected and compensated writer.” Many of us found ourselves in positions too precarious to take the leap into freelancing and social media, and some, like me, got regular jobs doing regular stuff. Some married money. And in the meantime, some folks figured out how to get into real journalism, which looks much different in 2026.

Great storytelling helps people understand themselves and their world. We let some of that depth go on the Internet with the onslaught of digital marketing and all of its implications, and today the internet feels less useful and less trustworthy than it once did.

It feels like there’s something to take forward from the experience.

Practicing pluralism in risky spaces

Sat, 08 Nov 2025 13:09:00 -0500

While I’m cleaning up the cruft around my social presence, I’m finding more references to the heyday of blogging that explain how people organized online (Web 1.0) before the era of platforms (Web 2.0). One is this interview with Jill Filipovic, my one-time co-blogger and comrade at Feministe, with the folks at LGM who interviewed me on the subject a few years ago. Jill and I differed (and still do) on the meat of many issues, but have a lot of our thinking in common about how to handle disagreement and advance our ideas in common (and risky!) spaces. She’s welcome in my foxhole anytime.

I appreciate this oral history project by LGM because the articulation of our processes then (before automation) provides a lot of instruction about how to organize and think about communication outside of increasingly toxic and irresponsible social platforms today. One idea that is relevant today is around pluralism. In our case, we practiced pluralism on subjects and perspectives within a defined domain, “feminism.” In practice, making it work before true automation meant we lived with a lot of decision points around moderating a raucous community. Back then, we had our CMS and set up a list of community expectations, iterating as we went, then let the community rip. Collectively, this approach created a robust and vibrant interactive community of peers and moved our interests forward as a cohort. Between her interview, where she talks through the decision points we faced, and mine, where I talk more about the tools and their limitations, there is a lot for people who want to organize people digitally while thinking outside of the algorithm.

Fri, 24 Oct 2025 11:42:13 -0500

What made blogging different? Reflections on 25 years of digital media.

Tue, 12 Mar 2024 09:29:50 -0500

A couple of years ago I was featured on the LGM podcast, as a speaker on the oral history of the blogosphere. Posting it here for posterity: www.lawyersgunsmoneyblog.com/2022/07/o…